Ep 4- The Subscription Think Tank: Robert Manly on Ad Tech & Audience Targeting

Zephr's Subscription Think Tank

Aug 19, 2022 Season 2 Episode 4

Zephr

Welcome to the next episode in our Subscription Think Tank series!

In this episode, our CPO, Chris Scott, will be interviewing Robert Manly of Amazon Advertising to discover how he manages stakeholders from the wider Amazon business, and how Ad tech and Subs tech can work together in harmony.

Listen now to discover:

How Amazon Advertising’s targeting extends into the broader internet
How the Amazon Advertising team interacts with the rest of the wider Amazon business
How Amazon Advertising use data analytics to give them an edge
How Ad tech and Subs tech can work together to achieve more

How Amazon Advertising’s targeting extends into the broader internet
How the Amazon Advertising team interacts with the rest of the wider Amazon business
How Amazon Advertising use data analytics to give them an edge
How Ad tech and Subs tech can work together to achieve more

Zephr's Subscription Think Tank

Ep 4- The Subscription Think Tank: Robert Manly on Ad Tech & Audience Targeting

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