Zephr's Subscription Think Tank

Ep 10- The Subscription Think Tank: Marisha Lakhiani on Building Communities For Rapid Growth

March 21, 2023 Zephr Season 2 Episode 10
Ep 10- The Subscription Think Tank: Marisha Lakhiani on Building Communities For Rapid Growth
Zephr's Subscription Think Tank
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Zephr's Subscription Think Tank
Ep 10- The Subscription Think Tank: Marisha Lakhiani on Building Communities For Rapid Growth
Mar 21, 2023 Season 2 Episode 10
Zephr

Welcome to the next episode in our Subscription Think Tank series!

In this episode, we'll be interviewing Marisha Lakhiani, VP of marketing at Mindvalley, to discuss rapid subscription growth, lifelong communities, and how to market products during the economic squeeze. 

Listen now to discover:

Why A/B testing stretches beyond what most marketers do
How to create bestselling products by listening to audience feedback
How Mindvalley built strong communities full of brand ambassadors
Marisha'a tips for a good upsell and cross-sell strategy

Show Notes

Welcome to the next episode in our Subscription Think Tank series!

In this episode, we'll be interviewing Marisha Lakhiani, VP of marketing at Mindvalley, to discuss rapid subscription growth, lifelong communities, and how to market products during the economic squeeze. 

Listen now to discover:

Why A/B testing stretches beyond what most marketers do
How to create bestselling products by listening to audience feedback
How Mindvalley built strong communities full of brand ambassadors
Marisha'a tips for a good upsell and cross-sell strategy