Zephr's Subscription Think Tank

Ep 29 - Karsten Madsen (Morning Score) - Cost of Acquisition and Customer Lifetime Value

March 09, 2021 Scott Howland Season 2 Episode 9
Ep 29 - Karsten Madsen (Morning Score) - Cost of Acquisition and Customer Lifetime Value
Zephr's Subscription Think Tank
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Zephr's Subscription Think Tank
Ep 29 - Karsten Madsen (Morning Score) - Cost of Acquisition and Customer Lifetime Value
Mar 09, 2021 Season 2 Episode 9
Scott Howland

In this episode,  Scott Howland speaks with Karsten Madsen, CEO and Founder of Morning Score. They discuss actual real figures from Morning Score's scaling subscriptions looking at Cost of Acquisition, Customer Lifetime Value and how this affects the growth of a business.

  • What is Cost of Acquisition (CAC)
  • How this relates to Lifetime Value
  • Real Morning Score examples
Show Notes

In this episode,  Scott Howland speaks with Karsten Madsen, CEO and Founder of Morning Score. They discuss actual real figures from Morning Score's scaling subscriptions looking at Cost of Acquisition, Customer Lifetime Value and how this affects the growth of a business.

  • What is Cost of Acquisition (CAC)
  • How this relates to Lifetime Value
  • Real Morning Score examples